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Qualitative research via focus groups : will going online affect the diversity of your findings?

Richard, Brendan; Sivo, Stephen A.; Orlowski, Marissa; … - In: The Cornell hospitality quarterly 62 (2021) 1, pp. 32-45

Persistent link: https://www.econbiz.de/10012426015

Online focus groups : a valuable alternative for hospitality research?

Richard, Brendan; Sivo, Stephen; Orlowski, Marissa; … - In: International Journal of Contemporary Hospitality Management 30 (2018) 11, pp. 3175-3191

Purpose: This paper aims to test the idea generation capabilities of online text-based focus groups as compared to the traditional in-person focus groups using sustainability in the hospitality industry as the idea generation topic. Idea generation quantity and quality are analyzed and the...

Persistent link: https://www.econbiz.de/10012069332