Tiago, Flávio; Couto, João; Faria, Sandra; … - In: Tourism Review 73 (2018) 4, pp. 433-447
Purpose: The purpose of this paper is to present knowledge acquired through examining three cruise lines’ social media strategies over a three-year period, analyzing the network structures involved and demonstrating the value of the STAR (storytelling, triggers, amusement and reaction) model...