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Customer satisfaction
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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The cumulative effect of transaction-specific satisfaction on share of wallet : a longitudinal investigation
Keiningham, Timothy
;
Aksoy, Lerzan
;
Malthouse, Edward C.
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 381-390)
.
2012
Persistent link: https://www.econbiz.de/10009748083
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