Wu, Dorothy E.; Boyd Thomas, Jane; Moore, Marguerite; … - In: Journal of Fashion Marketing and Management: An … 17 (2013) 3, pp. 294-305
Purpose – The purpose of this paper is to examine consumers’ motivations to participate in voluntary simplicity in the current market environment. Design/methodology/approach – Using established qualitative research methods, 834 individual autobiographies and blog entries from The Great...