Tang, L.; Thomas, L.C.; Thomas, S.; Bozzetto, J‐F. - In: International Journal of Bank Marketing 25 (2007) 1, pp. 22-38
Purpose – The purpose of this research is to undertake an examination of the impacts of socio‐demographic and economic variables on the probability of purchasing financial products. There is relatively little empirical research that has been taken to understand how the underlying economy...