Market-opportunity assessments for new mobile services are mostly performed via a quantitative method. In this paper, we provide an alternative, which is predominantly qualitative. It can be used as part of an integrated business-modelling framework. The method consists of four steps: (1) a...

The present use of Intelligent Transport Systems (ITS) can be defined as a hybrid between information and communication technologies to improve different aspects of mobility and transport. The potential value of the next generation ITS can be assessed as an integrated array of services...

The present use of Intelligent Transport Systems (ITS) can be defined as a hybrid between information and communication technologies to improve different aspects of mobility and transport. The potential value of the next generation ITS can be assessed as an integrated array of services...