Search Results - person:"Braun, Jakob"

Braun, Daniel; Merz, Jakob - In: Controlling & Management Review : Zeitschrift für … 64 (2020) 5, pp. 34-41

Persistent link: https://www.econbiz.de/10012285093

Boundary conditions of the effect of customer coproduction : the case of service failure

Zolfagharian, Mohammadali; Felix, Reto; Braun, Jakob - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 705-731

Persistent link: https://www.econbiz.de/10011935068

Country of origin and ethnocentrism in the context of lateral, upward and downward migration

Zolfagharian, Mohammadali; Saldivar, Roberto; Braun, Jakob - In: International marketing review 34 (2017) 2, pp. 330-352

Persistent link: https://www.econbiz.de/10011674288

Being present : toward a better understanding of customer experiences

Braun, Jakob - In: Qualitative consumer research, (pp. 207-225). 2017

Persistent link: https://www.econbiz.de/10011763384

Country of origin and ethnocentrism in the context of lateral, upward and downward migration

Zolfagharian, Mohammadali; Saldivar, Roberto; Braun, Jakob - In: International Marketing Review 34 (2017) 2, pp. 330-352

Purpose The purpose of this paper is to examine the effects of consumer ethnocentrism and country of origin across different immigrant communities. Design/methodology/approach A survey was used to collect data from immigrants in the USA and Mexico. Findings For immigrants with high levels of...

Persistent link: https://www.econbiz.de/10014828357

How does a product gain the status of a necessity? : an analysis of necessitation narratives

Braun, Jakob; Zolfagharian, Mohammadali; Belk, Russell W. - In: Psychology & marketing 33 (2016) 3, pp. 209-222

Persistent link: https://www.econbiz.de/10011448941