Bravi, Marina; Talarico, Antonio - European Real Estate Society - ERES - 2010
The marketing and financial success of a shopping centre is dependent on many factors. Among the main features, the relevant literature (Ghosh & McLafferty, 1987; Wrigley, 1988; Cliquet, 1992; Guy, 1994; Cohen, 2000) suggests the follows: the quality of location and accessibility, the catchments size area, the...