Breja, S.K.; Banwet, D.K.; Iyer, K.C. - In: The TQM Journal 23 (2011) 1, pp. 5-20
Purpose – This paper aims to address the issue of sustainability of excellence in today's turbulent environment and evaluates the effectiveness (to achieve objectives) of quality strategy in a DAP‐winning company. Design/methodology/approach – A face‐to‐face interview and a literature...