Brida, Juan Gabriel; González Rosas, Erika Lourdes; … - In: Journal of Tourism, Heritage & Services Marketing 9 (2023) 1, pp. 15-24
Purpose: The purpose of this study is to explain the determinants of the degree of visit satisfaction to the Guanajuato Mummies Museum. The study contributes to the literature related to perceptions and attitudes of museum visitors, by identifying what factors explain the satisfaction with the...