Brimecombe, Michelle; Magnusen, Marshall J.; Bunds, Kyle - In: Sport Management Review 17 (2014) 2, pp. 219-237
The “Navigating the storm” case study is positioned in the context of a North American, National Collegiate Athletic Association (NCAA) Division I FBS marketing department. The case study scenario revolves around Steve, an ambitious graduate assistant (GA) who was recently promoted to the...