Bringula, Rex P. - In: International Journal of E-Business Research (IJEBR) 12 (2016) 2, pp. 17-30
This study aimed to determine the reasons why Filipinos were not engaged in online shopping. Toward this aim, 400 respondents answered a 23-item questionnaire. It was revealed that most of the respondents were male, single, and at least college graduates. They were employees, belonged to diverse...