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Search: person:"Brodie, R."
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Beziehungsmarketing
19
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19
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13
Kundenintegration
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10
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10
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10
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Undetermined
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English
76
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9
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Brodie, Roderick J.
76
Hollebeek, Linda D.
12
Fehrer, Julia
9
Di Benedetto, C. Anthony
7
Lindgreen, Adam
7
Storbacka, Kaj
7
Brodie, R.J.
6
Ilić, Ana
5
Juric, Biljana
5
Jurić, Biljana
5
Nenonen, Suvi
5
Peters, Linda D.
5
Baker, Jonathan J.
4
Breidbach, Christoph F.
4
Glynn, Mark S.
4
Benson-Rea, Maureen
3
Brodie, R.
3
Conduit, Jodie
3
Li, Loic Pengtao
3
Armstrong, J. S.
2
Armstrong, J.S.
2
Bolton, Ruth N.
2
Bonfrer, A.
2
Borgh, Michel van der
2
Calder, Bobby J.
2
Coviello, Nicole E.
2
Doorn, Jenny van
2
Frethey-Bentham, Catherine
2
Hollebeek, Linda
2
Jaakkola, Elina
2
Libai, Barak
2
Löbler, Helge
2
Malthouse, Edward C.
2
Naudé, Peter
2
Sajtos, Laszlo
2
Soutar, Geoffrey N.
2
Starr, Richard G., Jr.
2
Anderson, Laurel
1
Andreassen, Tor Wallin
1
Black, Iain
1
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EconWPA
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Marketing theory
9
Journal of service research : JSR
7
Journal of business research : JBR
6
Australasian marketing journal
5
International journal of forecasting
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of service theory and practice : JSTP
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing : EJM
3
Journal of service management
3
General Economics and Teaching
2
Journal of strategic marketing
2
The journal of services marketing
2
Business-to-business brand management : theory, research and executive case study exercises
1
Customer engagement : contemporary issues and challenges
1
Evolving and emerging issues in marketing strategy
1
International Journal of Forecasting
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of service research
1
Managing service quality : MSQ ; an international journal
1
Marketing theory : a student text
1
Marketing-mix strategies - product strategy and promotion strategy
1
New Zealand economic papers
1
Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis
1
Small business and entrepreneurship ; Vol. 4
1
The Routledge companion to contemporary brand management
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
76
OLC EcoSci
6
RePEc
3
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85
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1
Developing and sustaining a vibrant regional academic organisation
Brodie, Roderick J.
;
Sweeney, Jillian C.
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 190-192
Persistent link: https://www.econbiz.de/10014321859
Saved in:
2
The nature of actor engagement intensity : a classification scheme
Wang, Eva Qi
;
Fehrer, Julia
;
Li, Loic Pengtao
;
Brodie, …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 631-656
Persistent link: https://www.econbiz.de/10014338198
Saved in:
3
A negative actor engagement scale for online knowledge-sharing platforms
Li, Loic Pengtao
;
Frethey-Bentham, Catherine
;
Juric, Biljana
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10014228872
Saved in:
4
Teaching : how to ensure quality teaching, and how to recognize teaching qualifications : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. A1-A5
Persistent link: https://www.econbiz.de/10013206395
Saved in:
5
Research performance of Australian and New Zealand marketing academics : achieving rigor and relevance: editorial
Brodie, Roderick J.
;
Soutar, Geoffrey N.
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 273-277
Persistent link: https://www.econbiz.de/10013435314
Saved in:
6
Editorial: taking stock of shaping strategies : from firms driving markets for business performance to diverse actors shaping systems for sustainability
Storbacka, Kaj
;
Nenonen, Survi
;
Peters, Linda D.
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. A1-A10
Persistent link: https://www.econbiz.de/10014230226
Saved in:
7
Navigating the emergence of brand meaning in service ecosystems
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013325639
Saved in:
8
Service-dominant logic as mainstream : integrating apparently disparate marketing paradigms? : a response to Moller and Halinen (2022)
Brodie, Roderick J.
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 498-501
Persistent link: https://www.econbiz.de/10014231309
Saved in:
9
How to develop great conceptual frameworks for business-to-business marketing : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. A2-A10
Persistent link: https://www.econbiz.de/10012513181
Saved in:
10
Research quality : what it is, and how to achieve it
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. A13-A19
Persistent link: https://www.econbiz.de/10013206376
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