While a market orientation is associated with superior performance (Narver and Slater, 1990; Kara et al., 2005), it may not be the only approach for small manufacturers (Noble et al., 2002). Our study examines whether two other orientations — production and marketing — influence the survival...

Practicing managers and academicians have described a variety of elements of the just‐in‐time (JIT) implementation process. Reports a survey to determine which of these elements are critical to success in JIT implementation. The survey of 114 JIT users related the importance of these...