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Search: person:"Brown, Millward"
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Brown, Millward
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Twose, Dominic
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
Journal of advertising research
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Focus: Neuromarketing - Neuroscience can add insight when used with conventional research - Can brain imaging ever replace subjective research with objective measurement of brands'...
Page, Graham
;
Brown, Millward
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 14-16
Persistent link: https://www.econbiz.de/10008372423
Saved in:
2
MEDIA PLANNING - Maximising media synergy for cost-effective brand building - Television is still king, but finding the right mix of other media to complement it is critical to a c...
Elms, Sue
;
Galpin, James
;
Brown, Millward
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 32-34
Persistent link: https://www.econbiz.de/10008274423
Saved in:
3
Brand equity and the bottom line - Global measures of brand health show the way in which brands fit patterns of health or decline. Where's your brand?
Walshe, Peter
;
Fearn, Helen
;
Brown, Millward
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2008
),
pp. 32-34
Persistent link: https://www.econbiz.de/10007995130
Saved in:
4
ADVERTISING RESEARCH - DVRs, fast-forwarding and advertising attention - Just how big a threat to ads is the DVR? New research shows how viewers 'get' ads even at fast-forward, and...
Plessis, Eric du
;
Brown, Millward
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2007
),
pp. 39-42
Persistent link: https://www.econbiz.de/10007860642
Saved in:
5
ADVERTISING RESEARCH - How effectively can ad research predict sales? Can research predict sales success? Results from copy tests and tracking show high correlations with marketpla...
Twose, Dominic
;
Smith, Dale
;
Brown, Millward
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2007
),
pp. 42-44
Persistent link: https://www.econbiz.de/10007873639
Saved in:
6
Book Review - The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising
Truss, Mark
;
Plessis, Erik du
;
Brown, Millward
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 132-134
Persistent link: https://www.econbiz.de/10007378746
Saved in:
7
Focus: Brand growth - The real secrets of brand success - Want to know how brands really grow? Explore the IPA Awards database, and gather some genuine learnings.
Twose, Dominic
;
Brown, Millward
- In:
ADMAP : for decisionmakers in advertising, marketing, …
41
(
2006
)
6
,
pp. 28-31
Persistent link: https://www.econbiz.de/10007268126
Saved in:
8
Potatoes : report into a usage and attitude survey into the British potato market ; prepared on behalf of the Potato Marketing Board
Brown, Millward
-
1988
Persistent link: https://www.econbiz.de/10000787131
Saved in:
9
Potatoes : report into a usage and attitude survey into the British potato market
Brown, Millward
-
1988
Persistent link: https://www.econbiz.de/10000132437
Saved in:
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