Brutu, Mădălina; Mihai, Daniela - In: Annals of the University of Petrosani, Economics 12 (2012) 1, pp. 15-24
Selling is the most representative marketing action; without customers there is no organization, and without sales there is no customer. Selling does not mean only to conclude a business (giving an economical good and receiving an amount of money), but also to obtain satisfied, loyal customers....