Johnson, L. W.; Buchanan, B. J.; Crittle, F. J. - In: Telecommunications Policy 9 (1985) 4, pp. 301-309
Assessing market acceptance of different options in cable and over-the-air subscription television is essential in the planning stages of these products. This article provides an outline of a new estimation method, 'functional measurement' which can assess demand for an as yet hypothetical...