Suhartanto, Dwi; Kartikasari, Ani; Hapsari, Raditha; … - In: Journal of Asia Business Studies 15 (2021) 3, pp. 441-456
Purpose: This study aims to assess young customers’ repurchasing intentions toward green plastic products by incorporating green trust model into green purchase intention model. It also evaluates the role of gender moderation in the green repurchase intention formation model....