Burin, C.; Roberts-Lombard, M.; Klopper, H. B. - In: South African Journal of Business Management 46 (2015) 1, pp. 71-81
The main purpose of the study on which this article is based was to determine the influence of internal marketing on service quality as a means of improving the brand image of staffing agencies. The population of the study was the publicstaffing industry in South Africa. The sampling unit was...