Buyucek, Nuray; Knox, Kathy; Rundle-Thiele, Sharyn - In: Journal of Social Marketing 8 (2018) 1, pp. 40-57
Purpose: This paper aimed to examine the role of social factors and individual factors on alcohol drinking in a licensed premise. Design/methodology/approach: An unobtrusive covert systematic observational study of 632 licensed premise patrons was conducted during May 2015. Findings:...