Byun, Jinsu; Leopkey, Becca; Ellis, Dana - In: Sport, Business and Management: An International Journal 10 (2019) 1, pp. 39-57
Purpose: The purpose of this paper is to present a theoretical analysis that examines joint bids that unite multiple cities or nations in a bid for hosting international large-scale sport events from the perspective of strategic alliances. Design/methodology/approach: Using previous strategic...