In today's economy companies are faced with the necessity of accelerated change. Stepping up the pace of change requires the use of advanced knowledge-intensive services and cooperation with change management professionals. Therefore, there should be a positive correlation between the dynamic of...

In today's economy companies are faced with the necessity of accelerated change. Stepping up the pace of change requires the use of advanced knowledge-intensive services and cooperation with change management professionals. Therefore, there should be a positive correlation between the dynamic of...

Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to...

Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to...

The purpose of the present paper is to describe and apply discriminant analysis withina relationship marketing context. The paper is structured into two parts; the first part contains aliterature review regarding the value chain concept and the dimensions it is built on, while thesecond part...

Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...

The purpose of the paper is to propose a set of research perspectives for therelationship marketing theory. A comprehensive literature review is undertaken which entails threedifferent understandings of relationship marketing. First, relationship marketing is considered as amarketing strategy...

Due to the economic world crisis, deep changes occurred on the labourmarket at national and international levels. In this context, many higher education graduates have to face the lack of jobs. This article is aimed at developing awareness with regard to economics students` perception of...

The banking sector is by no means the most important pillar of any economy. Any organisation needs a bank to conduct its activity and any individual interact with a bank or several at least to pay the bills, save and borrow. The purpose of this research is to identify the marketing approaches of...