Medalla, Maria Esther; Yamagishi, Kafferine; Tiu, Ann Myril - In: Journal of Modelling in Management 15 (2020) 4, pp. 1679-1708
Purpose: Due to the growing dominance of the millennials in the secondhand clothing (SHC) market, it is crucial to understand the dynamics of their SHC buying behavior. Despite such significance, it has yet to be explored in the current literature. To address such a gap, this paper aims to...