Cabigiosu, Anna; Zirpoli, Francesco; Becker, Markus - Dipartimento di Management, Università Ca' Foscari Venezia - 2014
This paper, building on R&D integration and improvisation literature, explores how firms organize to jointly develop common product platforms if their integration process is still in progress. In order to address our exploratory research question, we draw on a unique set of empirical data...