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  • Search: person:"Cabosky, Joseph"
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Subject
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Entertainment publicity 2 Measurement 2 Online consumer behavior 2 Social media 2 Social media marketing 2 eWOM 2 Consumer behaviour 1 Internet marketing 1 Konsumentenverhalten 1 Online-Marketing 1 Social Web 1 Social web 1 Viral marketing 1 Virales Marketing 1
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Article 2
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1
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English 2
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Cabosky, Joseph 2
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Journal of Consumer Marketing 1 The journal of consumer marketing 1
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
Cover Image
Social media opinion sharing: beyond volume
Cabosky, Joseph - In: Journal of Consumer Marketing 33 (2016) 3, pp. 172-181
Purpose Industry and academic marketing researchers have attempted to predict consumer behavior from the volume and sentiment of social media activity. Yet, real-world examples demonstrate that individual and cultural factors may need to be built into current measures. This study aims to examine...
Persistent link: https://www.econbiz.de/10014849873
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Cover Image
Social media opinion sharing : beyond volume
Cabosky, Joseph - In: The journal of consumer marketing 33 (2016) 3, pp. 172-181
Persistent link: https://www.econbiz.de/10011523179
Saved in:
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