Beckman, Eric; Pan, Tianyu; Kitterlin, Miranda; Cain, Lisa - In: International Journal of Event and Festival Management 12 (2021) 2, pp. 148-167
Purpose: The purpose of this study is to identify the motivating factors that influence repeat participation among university student volunteers at a world-renowned food festival. The direct and indirection relationship (through attitude toward volunteering) was tested. Additionally, the...