Cake, Dale A.; Agrawal, Vikas; Gresham, George; … - In: Journal of Business & Industrial Marketing 35 (2020) 10, pp. 1527-1537
Purpose: The purpose of this paper is to develop a radical innovation launch model that shows the relationship of the market, entrepreneurial and learning orientations with each other, with radical innovation launch marketing capabilities and the subsequent effect on radical innovation launch...