Purpose: The purpose of this research is to analyse the LSQ in the context of three different omni-channel purchasing scenarios while considering four dimensions (timeliness, availability, condition and return of the product) and to assess their impact on customer satisfaction and loyalty. In...

Purpose: Using online channels is an opportunity for small and medium-sized enterprises (SMEs) in the manufacturing industry to reach new markets and reduce the dependency on distributors. The challenge remains that of integrating new online channels into existing networks effectively. This...

Purpose: This study aims to extend the existing base of knowledge of proactive and reactive market orientation and innovation capability by testing their impact on the export performance of emerging-market small- and medium-sized enterprises (SMEs) in a Latin American context....

In dieser Studie wird untersucht. welche Auswirkungen dynamische Fähigkeiten beim Export von frischem Obst und Gemüse im Bereich der kleinen und mittelgroßen Unternehmen im Zwischenhandel haben können.Die Grundlage dieser explorativen, qualitativen Studie bilden Tiefeninterviews. Die...