Tubillejas-Andrés, Berta; Cervera-Taulet, Amparo; … - In: European Business Review 33 (2020) 1
Purpose: This paper aims to posit servicescape from a multi-dimensional formative approach beyond mere conceptualizations limited to its physical dimensions. An analysis is carried out to predict loyalty behaviours in a cultural service. Design/methodology/approach: Partial least square was...