Warrington, Traci B.; Abgrab, Nadia j.; Caldwell, Helen M. - In: Competitiveness Review: An International Business Journal 10 (2000) 2, pp. 160-168
The intricacies of electronic commerce via the Internet and World Wide Web have provided marketers with a host of interesting challenges. From using the Internet and World Wide Web sites as communication and promotional tools to performing distribution functions, marketers are finding an...
