Cambra‐Fierro, Jesús; Cambra‐Berdún, Jesús - In: Marketing Intelligence & Planning 26 (2008) 5, pp. 539-551
Purpose – The purpose of this paper is to analyse whether teachers can be described as part‐time marketers (PTM) and therefore their influence on the perception of their organisations' image. Design/methodology/approach – In order to identify perceptions of students and their parents, a...