Vargas-Hernández, José G.; Cambroni-de-Anda, Armando … - In: Journal of Asian Business Strategy 2 (2012) 10, pp. 198-205
In this paper the two major breweries in Mexico, Grupo Modelo and Cuauhtémoc Moctezuma Brewering Company (Cervecería Cuahtemoc-Moctezuma) are analyzed which already have long formed part of an oligopoly because these two companies account for more than 99% of beer market in this country. All...