Simoni, Michele; Sorrentino, Annarita; Leone, Daniele; … - In: Journal of Hospitality and Tourism Technology 13 (2021) 1, pp. 140-156
Purpose This study aims to provide an exploratory analysis of the role of virtual reality (VR) in the cruise context as a contribution to the limited literature on this topic. In particular, the research investigates immersive VR as a critical touchpoint at the pre-purchase stage of the customer...