Digital servitization converges two current innovation activities in industrial companies: shifting from product-oriented to service-oriented business models and integrating digital technologies in market offerings. Adding digitalized services offers significant growth and diversification...

Digital transformation is a pivotal strategic pillar for companies. Despite its relevance, incumbent companies still face challenges in implementation due to the complex character of transformation processes. We provide a framework serving as guidance for leaders of digital transformations....

Digitalization is a global megatrend that changes companies’ internal and external value-creation activities. The introduction of digital technologies requires organizations to adapt their internal operations and external product and service offerings to remain competitive. Leaders must...