Carneiro, Eraldo; André Costa, Marcos; Mendes Neto, Mário - In: Corporate Communications: An International Journal 16 (2011) 3, pp. 192-203
Purpose – The purpose of this paper is to describe and analyze a study of publics that was conducted by the Corporate Communications Department of Petrobras, an integrated energy company of Brazilian origin, one of the ten largest in its sector worldwide. Petrobras' strategic vision for 2020...