Cei, Leonardo; Defrancesco, Edi; Gatto, Paola; … - In: Agricultural and Food Economics : AFE 11 (2023) 1, pp. 1-21
On-farm product differentiation represents a valuable opportunity for mountain agriculture. Consumers appreciate mountain products' characteristics, but when signalling instruments are lacking, consumers might not be able to recognize (and pay for) them. Through a choice experiment, this paper...