Chalk, Andrew J.; Steiber, John A.; Tompkins, Alan W. - In: Journal of Business Strategy 7 (1987) 3, pp. 87-91
At present, the domestic airline industry is in turmoil. Industry watchers have witnessed the demise of two major airlines (Braniff and Continental) followed by their subsequent rebirth, and the default of Air Florida. United has purchased the Pacific routes of Pan Am. TWA is buying Ozark, its...