Lim, Roland Y.G.; Baines, Tim; Tjahjono, Benny; … - In: The International Journal of Logistics Management 17 (2006) 2, pp. 260-276
Purpose – The purpose of this paper is to report on an investigation into the selection and evaluation of a suitable strategic positioning methodology for SMEs in Singapore. Design/methodology/approach – The research methodology is based on critical review of the literature to identify the...