Search Results - person:"Chang, Ching-Hung"

Is mobile gaming a new pillar of esports? : exploring players' in-game purchases in PC and mobile platforms by using flow and clutch

Chou, Ssu-Yun; Jang, Wooyoung; Ma, Shang Chun; Chang, … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 311-332

Persistent link: https://www.econbiz.de/10014331368

Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement

Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022

Persistent link: https://www.econbiz.de/10014311258

Board networks and corporate innovation

Chang, Ching-Hung; Wu, Qingqing - In: Management science : journal of the Institute for … 67 (2021) 6, pp. 3618-3654

Persistent link: https://www.econbiz.de/10012606961

Tourist attitudes to mega-event sponsors: where does patriotism fit?

Chang, Ching-Hung; King, Brian; Shu, Shih-Tung - In: Journal of vacation marketing 26 (2020) 3, pp. 320-333

Persistent link: https://www.econbiz.de/10012265181

Commitment to build trust by socially responsible firms : evidence from cash holdings

Chang, Ching-Hung; Chen, Sheng-syan; Chen, Yan-Shing; … - In: The journal of corporate finance : contracting, … 56 (2019), pp. 364-387

Persistent link: https://www.econbiz.de/10012098824

Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship

Chang, Ching-Hung; Robinson, Leigh; Shu, Shih-Tung; Ma, … - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 4, pp. 634-645

Purpose: Customers’ innovativeness regarding services and products affects their purchase behavior. The purpose of this paper is to examine the moderation effect of fitness innovativeness (FI) (domain-specific innovativeness) and duration of stay on fitness customers’ revisit frequency....

Persistent link: https://www.econbiz.de/10012072084

Why has the value of cash increased over time?

Bates, Thomas W.; Chang, Ching-Hung; Chi, Jianxin Daniel - In: Journal of financial and quantitative analysis : JFQA 53 (2018) 2, pp. 749-787

Persistent link: https://www.econbiz.de/10011929506

The catalytic effect of internationalization on innovation

Chang, Ching‐Hsing; Chang, Ching‐Hung; Hsu, Pi‐Kun; … - In: European Financial Management 25 (2018) 4, pp. 942-977

Persistent link: https://www.econbiz.de/10012089863

Tourist perceptions of event-sponsor brand fit and sponsor brand attitude

Shu, Shih-Tung; King, Brian; Chang, Ching-Hung - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 761-777

Persistent link: https://www.econbiz.de/10011387031