Tseng, Fan-Chen; Chang, Ching-Ter; Lee, Hsing-Chen; … - In: Online Information Review 42 (2018) 5, pp. 647-662
Purpose: Gender swapping – when gamers choose avatars of the opposite gender to their own – is a common feature of online gaming behavior, and recent studies have explored the reasons for it. However, no study has yet examined the role gender swapping plays in determining gamers’...