We report on an investigation of the impact of voice numerosity in marketing videos, specifically product introduction videos and video advertisements, on consumer behavior. Despite the ubiquity of video advertising, the role of voice numerosity as a strategic design element to enhance...

Many products and services are best (and typically) described in prose. In extant preference-measurement methods, however, due to the challenge of numerically representing prose in econometric models, products can only be described to participants and portrayed in the utility model as a list of...

People can be surprisingly insensitive to quantities in valuation judgments — a phenomenon called scope insensitivity that is generally attributed to the operation of affective processes in judgment. Building on research showing that affect is inherently a decision-making system of the...

We identify a new phenomenon – “Plebeian bias” – in the crowdsourcing of creative designs. Stardom, an emphasis on established individuals, has long been observed in many offline contexts. Does this phenomenon carry over to online communities? We investigate a large-scale dataset...

When asked to delay consumption, people are impatient and discount future rewards more than when offered the chance to accelerate consumption. Three experiments provide a process-level account for this asymmetry, with implications for the design of decision environments that promote less...