Chang, Hsueh-Feng; Wu, Shu-Hua; Chen, Joyce Hsiu-Yu; … - In: Journal of risk and financial management : JRFM 14 (2021) 12, pp. 1-12
Businesses in the past few years have paid more and more attention to brand awareness. More and more branded hotels have launched sub-brands so as to access a new market, boost brand exposure and value, and attain new market niches. The purpose of the work was to explore, on the basis of the...