Chathoth, Prakash K.; Ungson, Gerardo R.; Harrington, … - In: International Journal of Contemporary Hospitality Management 28 (2016) 2, pp. 222-245
Purpose – This paper aims to present a review of the literature associated with co-creation and higher-order customer engagement concepts and poses critical questions related to the current state of research. Additionally, the paper presents a framework for customer engagement and co-creation...