Thrassou, Alkis; Chebbi, Hela; Uzunboylu, Naziyet - In: EuroMed Journal of Business 16 (2021) 3, pp. 261-273
Purpose: This article calls for a multi-perspective innovative strategic outlook to examine the matter across its varied managerial and marketing functions and across geographic regions and organizational types. Design/methodology/approach: Traversing the typological and geographic spectrum of...