Chung, Hsien-Jui; Chen, Chun-Chung; Lo, Hsuan - In: The Service Industries Journal 29 (2007) 5, pp. 709-721
Geographic market entry is an important method for securities firms to contact customers. It requires securities firms launch operations in unfamiliar locations. This study investigates how geographic market entry varies with size and environmental munificence. It synthesizes multiple theories...