Chen, Ja-Shen; Ching, Russell K.H. - In: Journal of Global Information Management (JGIM) 12 (2004) 1, pp. 1-17
In recent years, e-business has emerged as a mainstream business practice for engaging in global markets. To gain a competitive advantage in these highly competitive markets, many business organizations have turned to customer relationship management (CRM), an integrated system that draws upon...