Cheng, Shu‐Yun; Tsai, Ming‐Tien; Cheng, Nai‐Chang; … - In: Online Information Review 36 (2012) 5, pp. 698-712
Purpose – This study proposes integrating the perceived risk and social influence literatures on online group buying (OGB) intentions with the basic TAM variables (perceived usefulness and perceived ease of use). Design/methodology/approach – Based on an empirical survey of 304 online...