This study reviews the use of outside informants-individuals not employed in the firm being studied-in strategy research reported in major journals. We empirically explored the expertness of these informants in terms of interrater reliability and accuracy of their ratings compared to those...

Purpose The purpose of this paper is to bridge the understanding of apparent dichotomies such as East and West, philosophy and social sciences, and antiquity and modernity, and to continue the vibrant expansion of competitive dynamics study into the realm of East-West theoretical fusion....