Cheng, Chia-Yi; Chen, Shang-Ying - In: Arts and the Market 11 (2021) 1, pp. 1-23
Purpose: This study aims to investigate hazards in theater venues on the performance day by combining operational risk theory with a service blueprint method. Design/methodology/approach: Interviews and Delphi method are applied to find the hazards, then a survey and ANOVA are followed. The...