Social mobility is associated with opportunities, justice, equality, and well-being. Therefore, perceiving society as highly mobile is often presumed to have only beneficial outcomes for individuals. Departing from this account, we investigated a potential undesired effect of consumers’ social...

Purpose: The purpose of this paper is to explore some specific, current social phenomena in China that may influence consumers’ ethical beliefs and practices, focusing on how some top-down, social and political changes could shape consumer behavior that needs to be understood in the Chinese...

Purpose: This study aims to explore the consumption practices of globally-mobile, young consumers from China who experience both upward social mobility and geographically outbound mobility by studying abroad, echoing emerging scholarship of “moving consumption”. Design/methodology/approach:...